Need to make a case to anyone about building new
sports facilities or improving their existing facilities? The SGMA
has two new studies available, and they're both worth reading.
Copies are available from www.sgma.com.
The SGMA has released its 2012 Sports,
Fitness and Leisure Activities Topline Participation Report.
The report is an overview of the U.S. -- where people are active,
and what age groups are most active (and unfortunately, most
It also contains information on sports
participation, including this snippet on team sports:
The top three most popular team sports are
basketball (24.8 million participants), outdoor soccer (13.7 million
participants), and baseball (13.6 million participants). Of the 24
team sports listed, only three of them have had participation gains
in the last year ultimate Frisbee, lacrosse, and gymnastics. On
the other hand, nine of them have had participation gains over the
last four years lacrosse (up 41.8%), rugby (up 37.7%), ultimate
Frisbee (up 20.5%), gymnastics (up 18.6%), ice hockey (up 15.8%),
beach volleyball (up 14.8%), indoor soccer (up 9.3%), fast-pitch
softball (up 2.3%), and field hockey (up 1.8%).
The report includes data on most active and least
active states, statistics on gym and health club membership, and
American's top fitness/sport/health/recreational activities. It
calculates the impact of physical education in schools, and also
includes the note that active people are more likely to vote.
(Sorry, political pundits; it doesn't say which way they plan to
While there may be no comprehensive statistic yet
on where athletic facilities are located, and in what numbers, it's
easy to see that people are using them. Why? Because they're buying
the equipment. According to SGMAs Manufacturers Sales by
Category Report (2012 edition), manufacturers' (wholesale)
sales of sporting goods equipment, fitness equipment, sports
apparel, athletic footwear, and sports licensed merchandise in the
U.S. totaled $77.31 billion in 2011 - a 4.2% increase over 2010 when
wholesale sales were $74.19 billion.
A few quick snippets from that report: Sporting
goods equipment sales rose slightly - up 2.5% - from $20.37 billion
in 2010 to $20.87 billion in 2011. The five largest categories of
sporting goods equipment are firearms, golf, fishing, camping and
optical goods. A few team sports categories showed increases as
well: lacrosse, volleyball (balls & sets), soccer, ice hockey,
basketball, baseball/softball and football. Exercise equipment also
rose 3.4% in sales. Wholesale sales of sports apparel increased as
did athletic footwear.