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ASBA Technical Meeting: The West Coast Had the Most in 2011

The temps might have been cooler than normal for California, but the contacts, technical information and new products on display were hotter than ever.

The ASBA's Technical Meeting in Palm Desert, held the first week in December, brought record attendance for a West Coast meeting. Members, their guests and an array of other industry professionals and luminaries attended and enjoyed everything the Association had to offer.

The event was held at the sprawling Desert Springs J.W. Marriott Resort & Spa, which in addition to being a full-service hotel and upscale spa, boasted an array of amenities including restaurants, nightclubs, boat rides and more.

During the meeting, participants took part in a variety of activities. In addition to the golf and tennis tournaments (see information elsewhere in this newsletter), individuals were able to take the certification exams, participate in meetings of committees and task forces, and get updates on their respective membership divisions (Tennis, Track, Fields, Indoor, Suppliers and Professionals all held meetings).

The meeting kicked off with an opening reception held in the exhibit hall. Attendees were able to catch up with longtime suppliers, and also to see the newest and most advanced products on the market. (All breaks, receptions and most meals were held in or near the exhibit hall throughout the meeting, allowing for plenty of time to browse through the displays and make new contacts).
The meeting's keynote speaker was Jeff "Odie" Espenship, former USAF fighter pilot, whose superb motivational presentation, "Taking Operational Excellence to a Higher Altitude," had the audience alternately laughing, cheering and choking up. Espenship used real-life examples to demonstrate to attendees the importance of leadership, the potentially heartbreaking consequences of risk-taking and the overriding fact that everyone makes mistakes, but that only true leaders learn from them.

A full array of programming followed, with sessions focusing on each division. Some programs were technically-oriented, such as "Court Preparation and Removing Coatings," "Replacing Synthetic Turf Fields After Eight Years" and "Concrete Moisture/Moisture Mitigation Systems." Others were 'how-to'

sessions, such as "Track Facility Award Winners: A Case Study of Three Winners" and "CTB University: A Ground-Up Case Study." Still others had a general knowledge basis, such as "Get a Social (Media) Life: Marketing Your Business with Facebook, Twitter and LinkedIn" or "How Not to End Up Holding the Hot Potato: Allocating Responsibility and Risk Through Contract Provisions."

The meeting saw the announcement of ASBA's awards of excellence and RSI's Champions of Tennis honors (see articles elsewhere in this newsletter) as well as the announcements of new officers and directors (also listen in an adjacent article).
Want to make sure you're there for the next meeting? Mark your calendar now. The 2012 Technical Meeting will be held from November 30-December 3 at the Doubletree Hotel at Universal Studios in Orlando, Florida. ASBA members will receive information automatically; all others can request to be placed on the mailing list by contacting the Association at, by checking the website, (where information will be posted) or by calling 866-501-ASBA or 410-730-9595.

2012 American Sports Builders Association 

8480 Baltimore National Pike #307 Ellicott City, MD 21043 410-730-9595

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Links from this Article

Session Summary


ASBA Awards


Golf & Tennis Tournaments


Doubletree Hotel at Universal Studios