News from the American Sports Builders Association                                                        October 2012

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Growing the Game Starts Online

With the launch of one new site, the sport of tennis is becoming more readily available.

Over the summer, the TIA and USTA announced the inception of the new site, playtennis.com. The site is designed to help all tennis players—whether regular, new or returning to the game—find out everything they need to know about getting into the game and playing more tennis.

Playtennis.com is a free interactive website that allows tennis players of any skill level to find tennis programs, courts, partners, teaching professionals, retailers, and gear, as well as provides great instructional content. The site was developed through a cooperative industry effort and conveys a simple, unified message to get more people out on the courts more frequently. Playtennis.com will be accessible on all digital platforms—computers, tablets, and mobile phones, including apps for iPhone and Android—making it easy for players to connect anytime.

“We want this to be a site to which everyone involved in tennis can point players, and potential players, as a primary source of tennis information,” said TIA President Jon Muir. “The name—playtennis.com—is easy to remember, and it says exactly what we want people to do: Play tennis!”

Tennis providers can be listed in the free industry databases so consumers can find their businesses. To learn more about this opportunity, visit growtennis.com.

The USTA and TIA collaborated with tennis industry leaders, the United States Professional Tennis Association (USPTA), the Professional Tennis Registry  (PTR), Tennis Channel, TENNIS Magazine, and Tennis.com, to launch the digital platform.

All searches on playtennis.com can be done by anyone, whether they’re a registered playtennis.com user or not. In order to contact tennis partners, users will need to first register and create a profile, which utilizes the Facebook Connect feature. It takes only seconds to register and create a profile, and is a free service.

Once registered, players will be connected to other tennis enthusiasts. Users just enter their ZIP code or city search, and specify the distance they are willing to travel to find what they are looking for. Playtennis.com will do the rest—deliver the most pertinent, up-to-date information to players in seconds. In addition, if a person is traveling, he or she can use playtennis.com’s search features to find partners, programs, teaching pros, and places to play while on the road.

The playtennis.com logo will appear in television, online and print and social media messaging, with a consumer outreach and marketing campaign that also targets the US Open and Emirates Airline US Open Series. In addition, the logo will appear on 30 million cans of tennis balls, 1.5 million racquets and other product packaging.


© 2012 American Sports Builders Association 

8480 Baltimore National Pike #307 • Ellicott City, MD 21043 • 410-730-9595 • info@sportsbuilders.org

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Important Links

playtennis.com