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What's the State of the
Industry in Running? A New Survey has the Scoop!
The 2013 National Runner Survey
is a comprehensive study
conducted every two years by
Running USA. This survey is the
fourth one conducted by Running
USA. The National Runner Survey
assesses the demographics,
lifestyle, attitudes, habits and
product preferences of the
running population nationwide.
Results from the National Runner
Survey reflect “core runners”,
that is, active adult
participants who tend to enter
running events and train
Want some more data about
today’s runners? Survey says...
Runners are highly educated with
75.8% having earned a college diploma (overall U.S. adults = 30.4%)
Runners are affluent with 73.3%
reporting a household income of more than $75,000 (U.S. median
household income = $52,700).
Core runners are active participants
who train year-round and report running / jogging an average of 208
days and logging nearly 1,165 miles per year.
Runners are motivated to run in order
to stay in shape (77.3%), stay healthy (76.1%), relieve stress
(61.9%) and have fun (61.7%).
They typically run alone, early in
the morning, on a paved path or road and likely run with music, GPS,
sunglasses, hat/visor, watch, cell phone, keys, and a personal ID.
They frequently read Runner’s World
magazine and most often visit top running websites such as
Active.com and RunnersWorld.com.
They are technologically savvy and
use their smartphones for GPS, music, social networking, running
apps, and race results.
Most are likely to participate in a
5K or half-marathon and these decisions are mostly based on the race
location, event date, preferred distance, whether it sounds fun and
Want to learn more about the
lifestyle and product
preferences of the core runner?
Purchase your copy of the 2013
National Runner Survey and find
answers to more than 80
questions related to the core
runner. A full report of the
National Runner Survey is now
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Sports Builders Association
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